Product work across complex journeys, systems and implementation.
Selected case studies showing customer-facing product design, systems leadership and 0→1 ownership, with design-engineering and AI capability where they materially strengthen delivery.
Selected product and systems work
Customer-facing product design, organisational systems leadership and independent 0→1 product ownership.
Finance Decision Experience
Led the design direction for a customer finance decision journey, turning research across competing interaction models into a product recommendation that moved through refinement and delivery into the live experience.
Design System as Infrastructure
Shaped a global design system across 100+ markets, then evolved it from a shared design language into more portable, verifiable design-to-implementation infrastructure.
Beauty Client Card
Defined, designed and shipped a 0→1 operational product for a safety-sensitive practitioner workflow, owning scope, interaction model, safety boundaries and release into production use.
Additional product and systems work
Further product and systems evidence: research-led journey work in a high-consideration ecommerce context, and an internal product built to make production behaviour visible.
High-Intent Ecommerce Journey
Shaped the product direction for a high-consideration vehicle configuration journey, turning multi-market research into a recommendation that moved into delivery and a live UK pilot.
Production Visibility Tool
Designed and built a production-intelligence capability that turned real component usage into evidence for migration, rationalisation and design-system decisions.
Design engineering and Lab
Public experiments and methods exploring how design intent can become more explicit, executable and verifiable.
Component Contract Lab
Making design intent explicit enough for implementation to be constrained, tested and reviewed.
Design Engineering · Component Contracts · Public Repo
SDD Lite
A lightweight method for keeping AI-assisted design and development work explicit, scoped, reviewable and recoverable.
Delivery Method · Public Template
Two case studies are password-protected. The password is included with my application.
Working on a complex product, platform or design system?
I'm interested in Staff and Principal Product Designer roles where complex product decisions, systems thinking and technical depth need to work together.