Design systems and product work across complex platforms, journeys and implementation.
Selected case studies in design-systems leadership, customer-facing product design and 0→1 ownership, with implementation depth where it materially strengthens delivery.
Design System as Infrastructure
Led a 24-component global design system across 100+ markets, from governance and adoption to design-to-implementation quality, with a rationalisation programme taking 1,000+ existing patterns and variants toward a target of around 150.
Finance Decision Experience
Led the design direction for a customer finance journey, turning research across competing interaction models into a product recommendation that moved through refinement and delivery into the live experience.
Beauty Client Card
Defined, designed and shipped a 0→1 operational product for a safety-sensitive practitioner workflow, owning scope, interaction model, safety boundaries and release into production use.
Additional systems and product work
Further systems and product evidence: an internal product built to make production behaviour visible, and research-led journey work in a high-consideration ecommerce context.
Two case studies are password-protected. The password is included with my application.
Production Visibility Tool
Designed and built a production-intelligence capability that turned real component usage into evidence for migration, rationalisation and design-system decisions.
High-Intent Ecommerce Journey
Shaped the product direction for a high-consideration vehicle configuration journey, turning multi-market research into a recommendation that moved into delivery and a live UK pilot.
Design engineering and Lab
Public experiments and methods exploring how design intent can become more explicit, executable and verifiable.
Component Contract Lab
Making design intent explicit enough for implementation to be constrained, tested and reviewed.
Design Engineering · Component Contracts · Public Repo
SDD Lite
A lightweight method for keeping AI-assisted design and development work explicit, scoped, reviewable and recoverable.
Delivery Method · Public Template
Working on a design system, platform or complex product?
I'm interested in senior Design Systems / Design Engineering leadership roles, as well as Lead or Staff Product Design roles where systems and implementation depth are an advantage.