I lead product design where experience, systems and implementation meet.
I shape complex customer experiences, build the systems behind them and work close enough to engineering to carry design intent into production — using AI where it makes the work more capable, controlled or scalable.
Selected work
Three projects showing how I work across customer experience, organisational systems and independent product ownership.
Finance Decision Experience
Leading the design direction for a complex customer finance journey — turning competing concepts and research evidence into a clear product decision and taking it through delivery.
Design System as Infrastructure
Shaping a global design system from shared foundations into scalable product infrastructure across 100+ markets — then extending that model into verifiable design-to-engineering delivery.
Beauty Client Card
Owning a 0→1 product from problem framing through design, implementation and release — deciding where software should enforce control and where practitioner judgement should remain.
How I work across product and delivery
Product judgement
Turn ambiguity and evidence into clear product decisions, interaction direction and experiences that can move into delivery.
Systems thinking
Recognise when a recurring product problem needs a reusable system — then shape the standards, structures and ways of working around it.
Design engineering
Carry design intent closer to implementation through front-end fluency, explicit specifications, validation and controlled AI-assisted execution.
Experiments in design, engineering and AI-assisted delivery
Public experiments and methods exploring how design intent can become more explicit, executable and verifiable.
Component Contract Lab
Making design intent explicit enough for implementation to be constrained, tested and reviewed.
SDD Lite
A lightweight method for keeping AI-assisted design and development work explicit, scoped, reviewable and recoverable.
Working on a complex product, platform or design system?
I'm interested in Staff/Principal product design, design engineering and systems roles where product judgement, technical depth and emerging technology need to work together.