I lead design systems where product experience and implementation meet.
I combine design systems leadership with hands-on product design and design-to-implementation quality, including complex, multi-market product work where experience, systems and delivery have to hold together.
Selected work
Design System as Infrastructure
Led a 24-component global design system across 100+ markets, from governance and adoption to design-to-implementation quality, with a rationalisation programme taking 1,000+ existing patterns and variants toward a target of around 150.
Finance Decision Experience
Led the design direction for a customer finance journey, turning research across competing interaction models into a product recommendation that moved through refinement and delivery into the live experience.
Beauty Client Card
Owning a 0→1 product from problem framing through design, implementation and release, deciding where software should enforce control and where practitioner judgement should remain.
Experiments in design, engineering and AI-assisted delivery
Public experiments and methods exploring how design intent can become more explicit, executable and verifiable.
Component Contract Lab
Making design intent explicit enough for implementation to be constrained, tested and reviewed.
SDD Lite
A lightweight method for keeping AI-assisted design and development work explicit, scoped, reviewable and recoverable.
Working on a design system, platform or complex product?
I'm interested in senior Design Systems / Design Engineering leadership roles, as well as Lead or Staff Product Design roles where systems and implementation depth are an advantage.